Wednesday, December 03, 2008
SIEM REAP, Cambodia (AFP) — The sun rises over Cambodia's famed temples of Angkor Wat, while nearby, dozens of female caddies wearing long-sleeved green shirts and wide-rimmed hats await golfers.
The 18-hole Angkor Golf Resort designed by golfing legend Nick Faldo opened a year ago, becoming the country's second professional-level golf course.
This is exactly what the Cambodian government has in mind when it says it wants to lure well-heeled travellers.
"We are developing more golf courses in order to attract more tourists to visit the country," says Minister of Tourism Thong Khon.
"Tourists can visit the Angkor Wat temples and stay to play golf in one trip."
At least four more luxury courses are now in various stages of construction in the impoverished country which drew more than two million tourists last year, but hopes to draw three million in 2010 and five million by 2012.
Golf is part of the plan to get visitors to stay longer than the few days it takes to visit the ancient Angkor temples, but Cambodia's strategy to diversify its tourism industry might have landed in the sand trap of the global financial crisis.
There are only four commercial courses in Cambodia right now, but the head of the national golf association, Suos Yara, thinks there needs to be at least 50 greens to nurture the game among locals and transform the country into a true golfing destination.
But as tourist arrivals slow amid the gathering global economic storm, he knows that dream looks increasingly distant.
"Many (Asian) investors want to build more golf courses here but because of the financial crisis, they have pushed back their projects," Suos Yara says.
Even the pristine Angkor Golf Resort, which was averaging more than 700 golfers a month, is starting to notice the drop in interest, says its manager Adam Robertson.
"I have already seen a decline in the number of visitors compared to last year. Usually in the time of a crisis the annual holiday is cancelled first," said Robertson.
"Without a doubt this (financial crisis) is a major worry for all hospitality oriented businesses."
Yet golf is here to stay. The country's defence minister last month teed off with Thai military officials in a spot of golf diplomacy before talks aimed at resolving a deadly territorial dispute.
The sport is so beloved at the highest levels of government that Cambodia's senate has its own nine-hole course.
Prime Minister Hun Sen's golf scores are posted on his cabinet website, even though he has a handicap of 15.
Earlier this year the premier, a huge golf fan, said he even wanted a luxury course built in the former Khmer Rouge rebel stronghold of Pailin.
Cambodia's leaders have also approved plans for a luxury golf course in Bokor national park, a protected wildlife area.
And despite the worldwide economic slowdown, the country's profile in the sport will be further lifted when the Asia Golf Tour stops by in December for the second annual Cambodia Open.
"Golf is still a new sport in Cambodia but I think it will continue to grow," Robertson said.
But there is still a long way to go as the sport remains alien to most Cambodians, he said, adding that the Angkor Golf Resort had to teach some 350 employees the rules.
"Not only do we at Angkor Golf Resort train our caddies, but we have taken it upon ourselves to train new golfers in the etiquette of golf," he said.
The 18-hole Angkor Golf Resort designed by golfing legend Nick Faldo opened a year ago, becoming the country's second professional-level golf course.
This is exactly what the Cambodian government has in mind when it says it wants to lure well-heeled travellers.
"We are developing more golf courses in order to attract more tourists to visit the country," says Minister of Tourism Thong Khon.
"Tourists can visit the Angkor Wat temples and stay to play golf in one trip."
At least four more luxury courses are now in various stages of construction in the impoverished country which drew more than two million tourists last year, but hopes to draw three million in 2010 and five million by 2012.
Golf is part of the plan to get visitors to stay longer than the few days it takes to visit the ancient Angkor temples, but Cambodia's strategy to diversify its tourism industry might have landed in the sand trap of the global financial crisis.
There are only four commercial courses in Cambodia right now, but the head of the national golf association, Suos Yara, thinks there needs to be at least 50 greens to nurture the game among locals and transform the country into a true golfing destination.
But as tourist arrivals slow amid the gathering global economic storm, he knows that dream looks increasingly distant.
"Many (Asian) investors want to build more golf courses here but because of the financial crisis, they have pushed back their projects," Suos Yara says.
Even the pristine Angkor Golf Resort, which was averaging more than 700 golfers a month, is starting to notice the drop in interest, says its manager Adam Robertson.
"I have already seen a decline in the number of visitors compared to last year. Usually in the time of a crisis the annual holiday is cancelled first," said Robertson.
"Without a doubt this (financial crisis) is a major worry for all hospitality oriented businesses."
Yet golf is here to stay. The country's defence minister last month teed off with Thai military officials in a spot of golf diplomacy before talks aimed at resolving a deadly territorial dispute.
The sport is so beloved at the highest levels of government that Cambodia's senate has its own nine-hole course.
Prime Minister Hun Sen's golf scores are posted on his cabinet website, even though he has a handicap of 15.
Earlier this year the premier, a huge golf fan, said he even wanted a luxury course built in the former Khmer Rouge rebel stronghold of Pailin.
Cambodia's leaders have also approved plans for a luxury golf course in Bokor national park, a protected wildlife area.
And despite the worldwide economic slowdown, the country's profile in the sport will be further lifted when the Asia Golf Tour stops by in December for the second annual Cambodia Open.
"Golf is still a new sport in Cambodia but I think it will continue to grow," Robertson said.
But there is still a long way to go as the sport remains alien to most Cambodians, he said, adding that the Angkor Golf Resort had to teach some 350 employees the rules.
"Not only do we at Angkor Golf Resort train our caddies, but we have taken it upon ourselves to train new golfers in the etiquette of golf," he said.
4 comments:
Il est beau Samdach HUN SEN moi je qualifie la réussite ou l"ascenceur sociale en vendant son âme et son pays pour être esclave des Viet . Normal IL EST UN NOUVEAU RICHE , comme il ne connait pas le sens de réussite alors son papa Samdach Ta et sa Tata cette IZZI MONIQUE de sans viet lui ont appris la bonne maniere coomment faire fortune en vendant son âmer Triste constat.D'origine Kmeng Wat il a tout oublier les pricipes élémentaires et basiques du Bouddhisme . C'est son destin mais il sera jugé apres cette vie Pardon KIOM ATH PRAMATH TE
what the fuck is in the above?
Sir
really tou ARE A IMPOLITE PERSON and you ARE ILL mannered SIR YOU ARE a MAL EDUCATO
Cela ne m'étonne pas si vous habite à PPENH la preuve de cette violence verbale. Je vous conseille de lire soit en francais soit en anglais pour améliorer votre CULTURE connaissez vous le sens exact Monsieur
Hun Sen = Neak Som Tean Mean Luy Abbb.
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