Some people working in third-world countries for Olympic sponsor Adidas - which produced the official Team GB outfit - are paid less than 68p an hour, the sports giant has admitted.
Countering allegations made at a protest in central London that these workers were paid as little as 34p an hour, the firm insisted the wage rate was "almost double" that figure.
An Adidas spokesman said: "Adidas takes all allegations about working conditions extremely seriously and is fully committed to protecting worker rights."
Anti-poverty campaigners targeted Adidas stores across the country over claims relating to workers in some of its contracted factories.
Protesters attempted to attach labels branded with "34p - Exploitation" to items of clothing, which they say is the hourly wage rate for workers in Indonesia making the brand's goods.