Cambodian Angkor Air has been profitable since its 2009 launch. However, the company expects minor losses for the next two years. Photograph: Vireak Mai/Phnom Penh Post |
06 March 2013
By Low Wei Xiang
The Phnom Penh Post
AFTER finishing in the black every year since its launch in 2009, Cambodia’s flagship airline is forecasting a loss for the first time, in a situation that an industry analyst has described as “not necessarily typical”.
Cambodia Angkor Air’s (CAA) loss is projected to span two years, this year and the next, its chairman, Tek Reth Samrach, said. He declined to give a figure, saying it is “not that big”.
The expected loss is the result of the airline rapidly adding new international routes. This year the airline expects to add four new destinations – Guangzhou, Shanghai, Incheon, and Hong Kong – he said.
“It is the nature of this business. When new routes are launched, there are fewer passengers at the beginning, and we need to do advertising,” which adds to operating costs, said Tek, who is also the secretary of state at the Council of Ministers.
These new routes are also served by other airlines, increasing competition, he said.
“But these are important routes. If we don’t make a loss today, we make a loss tomorrow, [but] we will make profits in the long term,” he said.
CAA, launched in July 2009, had begun making profits in the same year. In December of that year, Prime Minister Hun Sen announced that “this airline is making a profit because a lot of passengers are using it”, without disclosing figures. The airline’s load factor, according to figures from the State Secretariat of Civil Aviation, had increased from 25 per cent in July to between 80 to 90 per cent.
An industry analyst said that CAA did not suffer losses in its initial operating years – which would have been usual for new airlines – because CAA is “not necessarily typical”.
“Most of its initial [international] routes are to Vietnam, because of its connection to Vietnam Airlines,” Centre of Aviation chief analyst Brendan Sobie said. He was referring to state-owned Vietnam Airlines’ 49 per cent stake in CAA, which is a joint venture with the Cambodian government.
If destinations in Vietnam Airlines’ network are profitable, CAA – by tapping into it – would also gain profits, he said.
Since 2009, CAA has been the sole operator of domestic flights. Its international flights had only served Vietnam’s Ho Chi Minh City, which Tek conceded was “good” for profits, because there was “no competition”.
Its first international destination besides Vietnam started only in November last year, with the Siem Reap-Bangkok route. This year, flights to Hanoi, Vietnam’s capital, were launched in January, followed by the Phnom Penh-Bangkok route in February.
Meanwhile, the airline’s planned flights to China and Korea are potentially low risk, Sobie said, because the market in these countries is driven by tour packages, which often require many tickets at once.
“CAA must work with the tour agents to get commitment from them,” he said.
Cambodia received about 3.58 million foreign tourists last year, 24.4 per cent more than the year before, and 4.5 million foreign tourists are expected in 2015.
5 comments:
I used to flight from Phnom Penh to Siem Reap this February 2013 with Angkor Air and I was happy to be on the Angkor Air. As a Khmer born, I am just proud to be in this plane.
It is not that good like other Air Lines, but the crew and hostesses (mix Khmer and Vietnamese) were very nice, friendly. The service is not perfect, but it seem to me, it is better than the hostess-services from Thai Airway.
I traveled from Zurich-Phnom Penh-Zürich with business classes of Thai Airways. Of course Thai Airways has more international experiences, but I did not see much different between our Airline and Thai Airways.
If the people blame about the Coop with the Vietnam Air, they should invest into the Angkor Air and we will have our independent Air lines for our country.
Just Only own Khmer manager will make Cambodian Angkor Air win.
8:53 PM
Nothing to do with management. It is more about the knowledge and public relation. We are still behind of other countries in this region and we still have to learn from other.
It is also not about winning or losing. It is more about existing and surviving of the Angkor Air.
Airline competition is a big thing. In the US we heard about airlines going bankrupt, remember Delta or something like that? It's cut-throat competition. It's not an easy business to be in if you don't have deep pocket of money.
Before we talk about the gains or losses (balance sheets) in an airline, it is first necessary to take view many factors [aviation policy (subsidy or not) in developing countries and industrial countries, geographical location of the country, fixed and variable costs, profitability of the fleet, quantity of competitions, expertise of ground staff and flying personnel, market segment of the airlines and esp. airlines manager with expertise of this field].
The air transport policy in developing countries plays for the new airline in the country a special important role. Denied the aviation policy, the new airline goes into bankruptcy theoretically inevitable.
If a carrier operates with limited geographic location (only short distance between 400 km and 1000 km), then the gains in the loss zone for companies in the framework of the competition is barely watchable. Therefore, the airline needs a subsidy policy from the government.
more ......
AM
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