Showing posts with label Overcrowded telecom market. Show all posts
Showing posts with label Overcrowded telecom market. Show all posts

Wednesday, December 23, 2009

Telecom War Prompts Ministry Price Floor

By Ros Sothea, VOA Khmer
Original report from Phnom Penh
22 December 2009


A telecom price war that saw rates for callers plummet amid steep competition will cease, thanks to a government-directed floor that analysts say runs counter to the ideas of a free market.

An influx of companies into the country’s nascent phone market produced deep reductions in per-minute charges in recent years, with some rates offered as zero within networks.

The new policy now will not allow competitors to charge below $0.045 per minute within a network, nor $0.0595 for cross-network calls.

A government official said the price floor was the only way to stop an escalating problem, one that had already led to a dispute between the market leader, Mobitel, and a new competitor, the Russian operation Beeline. The price floor came after a series of directives failed to stop the competitive pricing.

Economic analysts said the new order will discourage investment and take away price benefits for consumers.

“To set a price is contrary to the free market, and makes consumers who used a lower price to lose benefit,” said Chan Sophal, president of the Economists Association of Cambodia.

Cambodia’s 1993 constitution says it will abide by a free market system, where buyers and sellers set prices.

The government should only intervene in pricing where people’s livings are concerned, Chan Sophal said.

The price measure could also contradict Cambodia’s investment law, which states that the government will not set prices on products or services for licensed companies, analysts said.

“Price intervention by the state is clearly contrary to the investment law,” said Ly Tay Seng, CEO of the HBS law firm and consultancy. “It will not only impact current investors, but also discourage investors who want to invest in the country.”

Telecommunications Minister So Khun rejected the criticisms, saying the state had a right to “stand as an arbitrator.”

“It is not about intervention, but to be as an arbitrator, to not let companies compete by killing each other,” he said. “They can compete on quality and coverage area.”

The new policy could not be frozen, he said, but the price might be adjusted following requests by operators. The ministry will meet with operators individually in coming months to find a better solution, he said.

Lim Sovanara, an economist for UNDP, said the time was not yet right for set prices. A price floor will benefit larger, established companies, keeping smaller one less competitive.

“If you want to mitigate the adverse impact on a certain segment of society, it is usually not the best to act on the price like this,” said Eric Sidgwick, a senior economist for the ADB. “Maybe you leave the price to go where it needs to go in the market, and you find an alternative mechanism to compensate those who are affected.”

Cambodia has more the 4 million phone users, amid a population of 14 million, a potentially lucrative tax base for the government, with much potential for expansion.

Senior officials at various smaller phone companies declined to comment, but staff members say they are preparing to set a new price in January.

Monday, April 20, 2009

Telecoms market in Cambodia overcrowded

April 20, 2009
ABC Radio Australia

Cambodia has just 15 million people, and is one of the poorest countries in the region.

And yet it has nine mobile phone operators.

Presenter: Robert Carmichael
Speakers: Thomas Hundt is the CEO of Smart; Syed Azmeer is the chief marketing officer of Hello; Kay Lot, MobiTel's chief operating officer


ROBERT CARMICHAEL: Last year the number of mobile phones in use worldwide passed the 3.3 billion mark. That means that more than half the world's population has a mobile phone, making it the fastest-spreading technology in human history. Cambodia is not what you would call a major player in global telecoms. Its population is relatively small and relatively poor - 15 million people of whom around one-third live below the poverty line. Many millions live just above that line.

And yet Cambodia has nine mobile phone companies, with two more still to launch. So Khun is the Minister for Posts and Telecommunications and has been in his job since 1992. Asked what he thinks is the most important change in telecoms in his time, he answered: Liberalisation - allowing private companies to enter the mobile telecoms market. The government created the chance, and the participants came. And they've kept coming - five mobile phone companies have launched in the last 15 months.

THOMAS HUNDT: Well doubtless the market is competitive.

ROBERT CARMICHAEL: Thomas Hundt is the CEO of Smart, the latest entrant.

I asked him why Smart has started up. He says one reason is that market penetration is low - 25 percent. In other words, just one person in four owns a mobile phone. In fact, Hundt believes the real penetration rate is probably far lower since many people have more than one SIM card.

HUNDT: There are a couple of factors that are supporting the market. First of all the population growth. Secondly we have here in Cambodia 24-25 percent penetration. So looking at other countries in Asia we have a long way to go to penetrate the entire market.

ROBERT CARMICHAEL: Cambodia's telecoms market is hyper-competitive, but if the competitors agree on anything, it is that the market cannot sustain so many players.

Syed Azmeer is the chief marketing officer of Hello, which has been here in various guises since 1992.

SYED AZMEER: Basically it is a war of attrition. People are giving away free minutes and free SIM cards and there comes a certain point where they can't do that any more. Some of the not-so-serious players - once they amass a certain number of subscribers - will be up for sale. That's classic in any telco scenario.

ROBERT CARMICHAEL: Evidence of this war of attrition is widespread, with huge billboards across Phnom Penh, and advertising campaigns in most media - and even plastered on the tuk-tuk taxis that ferry people around the capital.

Azmeer says Hello doubled its subscriber base to 700,000 last year through an aggressive marketing campaign. Good though that is, it means Hello has just a third the number of subscribers of the country's dominant player, MobiTel.

MobiTel claims 60 percent of the market, and says it grew by one-third last year.

And where MobiTel leads, the others have to follow. The low-hanging fruit has been taken in the relatively well-off cities and large towns, so the next stage is for telecoms companies to expand their operations in rural areas, where more than 80 percent of the population live.

But that requires substantial investment. Despite operating in financially-straitened times, MobiTel's parent company last month signed a loan for USD$100 million.

The money will be used to expand its coverage in rural areas, says MobiTel's chief operating officer Kay Lot.

KAY LOT: Well I think the urban growth is still there, but it won't last. There are only so many target markets that are still out there in the urban. So the longer-term strategy is to go out more into the rural areas.

ROBERT CARMICHAEL: To that end, says Kay Lot, MobiTel is erecting hundreds of new base stations in the countryside each year. Its more established competitors are also focusing their efforts outside the cities as the push to capture subscribers moves away from urban Cambodia.

The dominant player, MobiTel, will doubtless continue to do well. And several of its competitors will certainly be around in two or three years time too. But the multi-million dollar question is which of the nine operators will by then have hung up on Cambodia's tough and overcrowded mobile telecoms market.