Businesswomen Find a Friend in Facebook

Ros Sothea, VOA Khmer
Phnom Penh Tuesday, 11 May 2010

“In the past, I was defeated many times. But afterward, I read information posted on Facebook, talking about the commitment and persistence of a restaurant owner to pursue her business, despite being defeated many times."

Around six month ago, Lim Viriya had abandoned her products distribution business—twice. The 29-year-old businesswoman from Siem Reap province nearly closed down her tour company, as she faced tight competition and thin profit margins.

Facebook saved her businesses.

“In the past, I was defeated many times,” she told VOA Khmer recently. “But afterward, I read information posted on Facebook, talking about the commitment and persistence of a restaurant owner to pursue her business, despite being defeated many times. She advised that with any kind of business, no matter how little we earn, as long as we persist, we will not fail.”

The site’s Cambodia Women in Business page encouraged her to carry on with her ventures, she said, and, since December 2009, things have been looking up.

The Facebook page was the initiative of the International Finance Corporation, the private-sector arm of the World Bank, which thought social networking could help Cambodian women looking to start their own businesses.

Cambodian women face a number of challenges starting or expanding their businesses. With often lower educations, they must make sense of regulatory information, and they have an uphill struggle against family values that disapprove of women in business.

Now the page has more than 300 members, many of them owners of small- or medium-sized businesses. There are female students, employers and researchers. Men are not excluded.

The page includes photographs of various businesses run by women and discussions about the challenges they face, such as difficulties with registration. It has suggestions on ways women can gain the support of their husbands. It includes market research, product prices and business management strategies. Members post articles on national and international businesswomen.

The page does have limitations. It is run in English, on the Internet, excluding many Cambodian women who can’t read English or don’t have access to the Web.

Still, IFC project manager Lil Sisambat says she’s confident it is helping.

“Facebook creates energy and a lot of ideas about how to do more business, to do better business and to have a way to solve the problems women are facing,” she said. “If one woman who starts a business faces difficulties, other women can help her online. So I think it is a very good source of support to make the environment easy to do business.”

Seng Stephene, an employee of a private business in Phnom Penh who wants to open a communication company, only joined Facebook a month ago. With it, she said, she learned how to start her own business and how to study the market.

Women who already have successful businesses, meanwhile, share their experiences.

“The moment that women face harder problem in their businesses, it will make them become stronger and be successful,” said Heng Chenda, manager of KNN Handicraft. “So, please, all women, behave with a strong commitment.”

Women play an important role in economic growth, and private enterprise is the main driver of economic development in Cambodia. It accounts for 92 percent of total jobs in the country, according to a 2008 study by the IFC. In those, women accounted for 55 percent of all business owners, mainly with micro- or small-sized ventures.

With Cambodian men the primary owners of medium and large businesses, women do not fulfill their potential as job creators, nor as developers of human resources—nor as taxpayers.

A network site like Facebook can help them put their voices together, said Veronique Salze-Lozac’h, the regional director of economic programs for the Asia Foundation.

“If they can actually find enough women to say, ‘Yes, this is really a problem,’ then they can come together and try to contact to the government to improve their situation,” she said. “So Facebook can be a very useful tool for businesswomen to push for some reforms.”

However, because of its unofficial nature, Ty Makara Ravy, an active member of the site, thinks the government may not take it seriously.

That may not be so. Minister of Women’s Affairs Ing Kantha Phavy, after all, reads the page. She told VOA Khmer the concerns and challenges she finds there could help steer government policy.

Beth Kanter: One of the Web's First Social Networkers [-Congratulations, Beth! We are proud of you and your work]

Beth Kanter

Beth Kanter is a trainer, blogger, and consultant to nonprofits and individuals in effective use of social media. Her expertise is how to use new web tools (blogging, tagging, wikis, photo sharing, video blogging, screencasting, social networking sites, and virtual worlds, etc) to support nonprofit. She has worked on projects that include: training, curriculum development, research, and evaluation. She is an experienced coach to "digital immigrants" in the personal mastery of these tools.

She is a professional blogger and writes about the use of social media tools in the nonprofit sector for social change.

Beth Kanter has been tapping into the Internet to raise funds for her Cambodian charity, the Sharing Foundation, for more than a decade

February 9, 2009
By Stephen Baker
Business Week

Click here to read Beth's blog

Beth Kanter remembers it as the year that Yahoo ruined the holidays. In was late 2006. The Boston-based Kanter had already notched lots of successes in fundraising for her Cambodian charity, the Sharing Foundation. But when Yahoo (YHOO) offered $50,000 to the do-gooder who could enlist the most contributors, Kanter shifted into overdrive.

"I showed the people on the [charity's] board how to send the e-mails pointing people to the site. I made my husband go to work. I went totally nuts. We were starting to get gifts that were second or third degree out. (That's social networking lingo for friends of friends.) On New Year's Eve, we were watching the ball drop and suddenly donations went up $15,000 from someone we didn't know. We raised $53,000 and won the $50,000. And we doubled our donor list."

A Social Media Pioneer

Ask Kanter about fundraising, and her strategy quickly becomes clear. She reaches for every tool that can connect with people, and she works them tirelessly. Each birthday is a fundraising occasion. ("In lieu of cards or gifts…" she tells her network.) For one fundraiser, she promoted a "naked picture of me." Those who clicked landed on a Flickr site with her baby picture—and a pitch to donate.

Each friend in Kanter's world is a potentially powerful ally. And in her circles, some are prodigious. New media consultant Chris Brogan, to name one, has 38,300 followers on Twitter, and Kanter makes sure they're in the loop. Through her work, Kanter has not only built a supportive community around the Sharing Foundation; she has also become a fount of lessons and connections for charities and nonprofits worldwide.

Kanter, 52, was a pioneer in social media. Trained as a musician and a longtime employee of the Boston Symphony, she plunged into the Internet in the early '90s. She learned how to code. She was active on early social networks like The Well. She remembers helping to organize cyberspace, as a so-called "Gopher mistress," when "you could sit down with a bottle of beer on a Saturday afternoon and go through the whole Internet."

Exponential Growth

In 2000, Kanter was adopting two children from Cambodia and was blogging her experience. "My blog started out just for me. I needed a place to write and to learn," she says. "I was shocked when I got my first comment, and it was from a Cambodian blogger."

At that point she started to catalog the bloggers in Cambodia. That got her started, first helping the bloggers, and then moving to the rest of their country. In 2005, she was raising money to sponsor the college education of a single Cambodian woman. She stared with the "couple hundred readers" she had on her blog. She raised $800. Not bad.

But in Kanter's social networking world, numbers tend to expand exponentially. It was only a year later that she was raising tens of thousands of dollars. And again, she uses every trick. Last August, she found herself speaking at the Gnomedex technology conference, sponsored by Chris Pirillo. "I looked up and I saw that I had 300 hard-wired geeks in there." So she challenged them to a live fundraising experiment. "I put it out there. It lit up Twitter." The result: $2,500 more for her charity in 90 minutes.

Baker is a senior writer for BusinessWeek in New York.