BUSRIN TREERAPONGPICHIT
Bangkok Post
The Siam Cpac Block Co, the Siam Cement Group's building materials producer, is considering new factories in neighbouring countries, according to sales and marketing manager Pittaya Jantawichayasuit.
He said a feasibility study aimed to explore opportunities to develop concrete block factories to serve local markets and also supply SCG, Thailand's largest industrial conglomerate.
Potential markets are Vietnam and Cambodia, as well as the Middle East, with a likely this year, he said yesterday.
He said the capacity of a new factory must be at least 100,000 square metres, with a minimum investment of 200 million baht.
''Actually, we could go into the overseas market by exporting, but cement product margins are very narrow because they are bulky goods, which results in very high transport cost,'' he said.
Other Siam Cement affiliates have used a similar strategy, opening roof-tile and cement plants outside of Thailand in order to expand production overall and also serve those markets at a cost lower than that of exporting from Thailand.
''The countries where we have cement plants will be our priority in order to secure raw materials,'' Mr Pittaya said.
Siam Cpac Block is currently running at 75-80% of its annual capacity of 3.2 million square metres at its plant in Saraburi province.
For the domestic market, the company has set a 12% target for sales growth this year, well above the 4-5% estimate for the overall concrete-block market.
The company last year earned revenue of 870 million baht came from sales to the construction industry and directly to homeowners.
Mr Pittaya expects homeowners to account for more revenue this year, as construction-industry demand for concrete blocks for public projects becomes saturated in Bangkok. Potential remains in other centres such as Chiang Mai, Phuket and Khon Kaen, however.
The company has set aside a 20-million-baht marketing budget to educate homeowners about concrete as an option for home decoration in a bid to widen its user base.
The budget will go mainly to building an image via exhibitions and marketing events, similar to the strategy adopted by its sister brand, Cotto, which has successfully positioned its ceramic tiles as fashion and lifestyle products.
He said a feasibility study aimed to explore opportunities to develop concrete block factories to serve local markets and also supply SCG, Thailand's largest industrial conglomerate.
Potential markets are Vietnam and Cambodia, as well as the Middle East, with a likely this year, he said yesterday.
He said the capacity of a new factory must be at least 100,000 square metres, with a minimum investment of 200 million baht.
''Actually, we could go into the overseas market by exporting, but cement product margins are very narrow because they are bulky goods, which results in very high transport cost,'' he said.
Other Siam Cement affiliates have used a similar strategy, opening roof-tile and cement plants outside of Thailand in order to expand production overall and also serve those markets at a cost lower than that of exporting from Thailand.
''The countries where we have cement plants will be our priority in order to secure raw materials,'' Mr Pittaya said.
Siam Cpac Block is currently running at 75-80% of its annual capacity of 3.2 million square metres at its plant in Saraburi province.
For the domestic market, the company has set a 12% target for sales growth this year, well above the 4-5% estimate for the overall concrete-block market.
The company last year earned revenue of 870 million baht came from sales to the construction industry and directly to homeowners.
Mr Pittaya expects homeowners to account for more revenue this year, as construction-industry demand for concrete blocks for public projects becomes saturated in Bangkok. Potential remains in other centres such as Chiang Mai, Phuket and Khon Kaen, however.
The company has set aside a 20-million-baht marketing budget to educate homeowners about concrete as an option for home decoration in a bid to widen its user base.
The budget will go mainly to building an image via exhibitions and marketing events, similar to the strategy adopted by its sister brand, Cotto, which has successfully positioned its ceramic tiles as fashion and lifestyle products.
10 comments:
Fellow KI-Media readers,
Be advised that we have Viet trollers pretending to be Khmer in our hand here on KI. One typical common language of theirs is pretty much the same - calling us all SRIKMATAKIS and (racist) Ethiopian fleas. Another one with broken khmerEnglish portrayed himself as "KMENG WAT KNONG SROK" (my translation of that nick would be: local pagoda's thug). They are here to sabotage KI, not to intelligently argue with us...So please beware and just ignore them. We cannot be distracted by these Viet trollers. These killers Viets are specifically no different than the killers Viet behind the Killing Fields.
Passer-by Guest
Please join me to say:
Vietcong Go home!
Vietcong Go home!
Vietcong Go home!
Stop trying to change the subject
you Ethiopians tics.
We all know you are here to sell
your stupid obsolete weapons to
us for our oil so that we will
distroyed what we have lelf, that
is why you created high tension
between Khmers, and Khmers and its
neighbors.
But unfortunately for you, you
ain't smart enough for that.
And last but not least, don't even
try to whitewash your crime against
khmer people also for burning
our country down to the ground in
the 70's. Capice?
Bloody-handed Viet Hanoi, go home!!!
Sure, right after you answered to
the khmer people for you crime, fair?
Since when is chasing the bloody-handed commy Viet out of CAMBODIA a crime?
Since day1.
Primitive Taliban 8:51 AM.
You are a LIAR and a Thief.
Lie and thief is not as important
as you destroying Cambodia and
caused millions deaths as the
result. Stop trying to deceive
us. You must now face justice
for you crime against humanity.
Get it?
Primitive Yuan Taliban 12:35 PM.
yeahh yeahh Lie and theif are not imporatnt to you but to Khmers.
Go home to Hanoi Primitive Yuan Taliban 12:35 OM.
Now unmask yourself and tell Khmers the true that you are the Primitive Yuan Taliban. You are not Khmer nor Cambodian, you are Khmers' killer.
I did unmask myself, but khmer
people don't give a rat ass about
taliban. They only wanted you to
face justice for the crime that
you did against them in the 70's.
Get it?
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