Soma Norodom
The Phnom Penh Post
Growing up in California, many of the locals’ skin colour is tan due to hanging out at the beach and the sunny weather all year round. In the US, advertisements connect beauty and success with a darker skin colour, other than white.
Those who wish to be tan, or brown, spend money on products to keep their skin colour tan and brown. People who have tans portray an image that they have money, as they can afford to go on vacation, relax on the beach, while getting a nice tan.
But in other countries, like Thailand, India and the Philippines, many seek to be white, or lighter, as this is promoted as a social status. Cambodia is one of several countries exposed to a variety of skin whitening products.